---
title: Brand loyalty gone, brand recognition still valuable
description: Although brand loyalty is gone, it is still important for CW programs to have strong and cohesive marketing program behind them within the organization.
---

[IES Blog | NB 24](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24)

# [Brand loyalty gone, brand recognition still valuable](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/brand-loyalty-gone-brand-recognition-still-valuable)

 Written by [Innovative Employee Solutions](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/author/innovativeemployeesolutions) | Feb 21, 2014 5:14:48 PM

Hinda Chalew of Staffing Industry writes [brand loyalty is dead](http://www.staffingindustry.com/site/Research-Publications/Blogs/Hinda-Chalew-s-Blog/Is-Brand-Loyalty-Dead?cookies=disabled). In other words, the internet makes it easy to look up various facts and figures, and so individuals know exactly what to expect from a product before they buy it. A good example would be Yelp's impact on restaurants.

The same impact that the internet has had on products and services is beginning to appear in  the staffing industry as well. Companies that hire staffing firms are more likely than ever to shop around or share information with other companies. Additionally, disgruntled employees can complain about staffing firms on the internet.

And yet, in a related article on Staffing Industry, Stephen Clancy writes [marketing is still important](http://www.staffingindustry.com/site/Research-Publications/Publications/CWS-3.0/October-30-2013/What-s-in-a-Name) for contingent workforce (CW) programs. Even in a world with as much transparency as this one, matters like the name of a CW program and keeping the goals of a CW program unified are still important. Although a company hires temp workers, it must still work at integrating them into a company.

If a company is considering a CW program, it might want to hire an [employer of record](https://www.innovativeemployeesolutions.com/recruiter-staffing/employer-of-record) to manage things. Such an employer would handle all of the complex compliance and tax work, further streamlining a company.

[View full post](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/brand-loyalty-gone-brand-recognition-still-valuable)

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