---
title: Creative field sees employment imbalance
description: There's an imbalance in the supply and demand for creative talent, according to a recent study by The Creative Group.
---

[Skip to content](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/creative-field-sees-employment-imbalance#main-content)

[![IES Logo_Full-ColorNavy](https://blog.innovativeemployeesolutions.com/hs-fs/hubfs/IES%20Logo_Full-ColorNavy.png?width=300&height=140&name=IES%20Logo_Full-ColorNavy.png)](https://www.innovativeemployeesolutions.com/)

- [Innovative Employee Solutions Blog](https://blog.innovativeemployeesolutions.com)

- [Innovative Employee Solutions Blog](https://blog.innovativeemployeesolutions.com)

<https://twitter.com/intent/tweet?original_referer=https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/creative-field-sees-employment-imbalance&url=https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/creative-field-sees-employment-imbalance&source=tweetbutton> <http://www.linkedin.com/shareArticle?mini=true&url=https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/creative-field-sees-employment-imbalance> <http://www.facebook.com/share.php?u=https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/creative-field-sees-employment-imbalance> [mailto:?subject=Check%20out%20https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/creative-field-sees-employment-imbalance](mailto:?subject=Check%20out%20https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/creative-field-sees-employment-imbalance)

December 31, 2012

# Creative field sees employment imbalance

Written by: [Innovative Employee Solutions](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/author/innovativeemployeesolutions)

There's an imbalance in the supply and demand for creative talent, according to a recent study by The Creative Group. [Nearly forty percent of marketing and advertising executives](http://www.prnewswire.com/news-releases/hiring-climate-for-creatives-183772761.html) who responded to the "Hiring Climate for Creatives" survey reported have difficulties finding the skilled creative professionals they need.

The job-sourcing company surveyed roughly 500 advertising and marketing executives. One-third of respondents said they are currently looking to hire for design and marketing roles. Fifty-one percent of advertising executives are seeking new talent, compared to 33 percent of marketing leaders.

Meanwhile, quoting a study from the Cambridge Journal of Economics, Forbes states Americans in creative professions had a lower chance of being unemployed [between 2006 and 2011](http://www.forbes.com/sites/elainepofeldt/2012/12/28/want-to-recession-proof-yourself-join-the-creative-class/) than service sector and working class professionals.

The specialties in highest demand are account services, media services and social media, according to The Creative Group. This data is evidence of the trend many companies, in and outside of the advertising and marketing industry, are following to boost their business' branding reach. These organizations want to reach customers who rely more heavily on mobile devices and social networks than ever before.

Companies that decide to add more creative members or build a marketing and/or social media team should consider the benefits of [outsourcing HR](http://innovativeemployeesolutions.com/wp/hr-outsourcing-services/) services like [payrolling](http://innovativeemployeesolutions.com/wp/payrolling/) and talent acquisition.

Tag(s): [Blog](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/blog)

## [Innovative Employee Solutions](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/author/innovativeemployeesolutions)

## Other posts you might be interested in

View All Posts

## [Blog 1 min read | December 23, 2013 Marketing and advertising firms to add new jobs in 2014 Read More](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/marketing-and-advertising-firms-to-add-new-jobs-in-2014)

## [Why Companies Focusing on Workplace Design Thrive 2 min read | July 13, 2021 Why Companies Focusing on Workplace Design Thrive Read More](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/why-companies-focusing-on-workplace-design-thrive)

## [hire 5 min read | April 17, 2019 Tips to Help You Recruit the Best Talent for Your Startup Read More](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/recruit-the-best-talent-for-your-startup)

## Subscribe to email updates

Additional content around the benefits of subscribing to this blog feed.

- [Innovative Employee Solutions Blog](https://blog.innovativeemployeesolutions.com)

 © 2014-2026 Innovative Employee Solutions. All rights reserved.

<https://www.linkedin.com/company/innovativeemployeesolutions/> <https://www.facebook.com/innovativeemployeesolutions> <https://twitter.com/innovativees> <https://www.instagram.com/innovativeemployeesolutions/> <https://www.youtube.com/user/InnovativeEmployees>

[CSR policy](https://www.innovativeemployeesolutions.com/corporate-social-responsibility-policy/) [Diversity & Inclusion](https://www.innovativeemployeesolutions.com/ies-diversity-inclusion-policy/) [Privacy policies](https://www.innovativeemployeesolutions.com/privacy-policies/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Innovative Employee Solutions",
    "url" : "https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/author/innovativeemployeesolutions"
  },
  "dateModified" : "2024-04-24T19:01:03.553Z",
  "datePublished" : "2012-12-31T12:30:07.000Z",
  "headline" : "Creative field sees employment imbalance",
  "mainEntityOfPage" : {
    "@id" : "https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/creative-field-sees-employment-imbalance",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.innovativeemployeesolutions.com/hubfs/Signature-TaglineKarla.png"
    },
    "name" : "Innovative Employee Solutions"
  }
}
```