---
title: Purpose is a great motivator
description: One of the goals of HR administration should be ensuring a positive working environment.
---

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May 30, 2012

# Purpose is a great motivator

Written by: [Innovative Employee Solutions](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/author/innovativeemployeesolutions)

One of the goals of [HR administration](http://innovativeemployeesolutions.com/wp/hr-administration/) should be ensuring a positive working environment. According to a recent poll from Calling Brands, there's less of a likelihood of that happening if a company doesn't enact a strong sense of purpose in its workers.

The report - Crunch Time: the Power of Purpose - surveyed more than 4,000 people in the United States, United Kingdom and Germany. Researchers revealed that beyond pay and benefits, workers felt a sense of purpose was the most important factor in their daily jobs.

Specifically, 52 percent of those polled ranked pay and benefits first, followed by purpose (18 percent), work culture (17 percent), responsibility (7 percent) and opportunity for promotion (6 percent).

"When they believe that what they are doing matters, it motivates them and stimulates their passion and creativity," IndUS Business Journal notes.

Additional findings include the fact that 65 percent said working for an organization with a clearly defined purpose would motivate them to go the "extra mile" in their jobs, and 57 percent said they would favor joining a company with a universal purpose over one that didn't display one. 

Tag(s): [Blog](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/blog)

## [Innovative Employee Solutions](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/author/innovativeemployeesolutions)

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