--- title: What Your Company Needs to Do to Attract Today’s Workers description: Attracting Millennial & Gen Z workers means offering competitive pay and employee benefits, and prioritizing tech. image: https://blog.innovativeemployeesolutions.com/hubfs/Imported_Blog_Media/What-Your-Company-Needs-to-Do-to-Attract-Todays-Workers_800x500-7_29_2022.jpg --- [Skip to content](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/what-your-company-needs-to-do-to-attract-todays-workers#main-content) [![IES Logo_Full-ColorNavy](https://blog.innovativeemployeesolutions.com/hs-fs/hubfs/IES%20Logo_Full-ColorNavy.png?width=300&height=140&name=IES%20Logo_Full-ColorNavy.png)](https://www.innovativeemployeesolutions.com/) - [Innovative Employee Solutions Blog](https://blog.innovativeemployeesolutions.com) - [Innovative Employee Solutions Blog](https://blog.innovativeemployeesolutions.com) [mailto:?subject=Check%20out%20https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/what-your-company-needs-to-do-to-attract-todays-workers](mailto:?subject=Check%20out%20https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/what-your-company-needs-to-do-to-attract-todays-workers) July 28, 2022 # What Your Company Needs to Do to Attract Today’s Workers Written by: [Sara Jensen](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/author/sara) It’s no secret that the world of work is changing, driven largely by Millennials, Zennials, Gen Zers, and other neo-digital natives. After all, Millennials make up [35% of the U.S. workforce](https://www.pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/), which means it’s the largest working generation right now. Although Zennials and Gen Zers don’t have as high numbers, they are the future workforce. This puts them in much better positions to dictate where the workplace is going. The question then is, where exactly is the workplace headed? What do today’s workers want? These are important questions to answer when you’re looking to not only attract, but also retain skilled talent in a tight job market. Job openings are still near record highs at 11.3 million, according to the [U.S. Bureau of Labor Statistics’ latest report](https://www.bls.gov/news.release/jolts.nr0.htm) in May 2022. With [almost a third of workers](https://www.cnbc.com/2022/04/13/toxic-company-culture-is-the-no-1-reason-workers-are-quitting-jobs.html) actively considering quitting their jobs, the time is now to reevaluate the work environment and determine what exactly needs changing. IES has served as the Employer of Record for employers and recruiters worldwide since 1974 and stays on top of staffing and recruiting trends to offer superior workforce solutions while enabling companies to hire anytime, anywhere globally. Below are the top trends we’re seeing that organizations can focus on to attract the skilled talentthey need:   ## **Prioritize Company Culture** This is not breaking news, ascompany culture has always been critical. However, it’s only recently that the term has become a major point of discussion, and the reason often comes down to a few things: Your company culture shapes the personality, character, and values of your business. If, for example, your culture prioritizes employee development, it will be seen as a business that invests in its people. You respect your employees’ contributions and want them to succeed, even if there’s a chance that they’ll leave. Further, company culture is always an excellent way to maintain the direction of your business. When left to chance, values can become fuzzy, and talent — especially skilled talent — can begin to question whether that is what they signed up for.   ## **Focus on Inclusivity** With [76% of job seekers](https://www.glassdoor.com/blog/glassdoors-diversity-and-inclusion-workplace-survey/) saying diversity and inclusion are important when considering whether to take a job, DEI initiatives should be a key part of your recruitment plan. How you [incorporate DEI](https://www.innovativeemployeesolutions.com/blog/if-you-want-more-exceptional-job-candidates-develop-a-culture-that-supports-dei/) into your recruitment and retention strategy should be in alignment with your overall company objectives. A thoughtful approach should be created to make sure everything is in line with your company’s culture and mission. Start by trying to minimize bias in the recruitment process. Review where you post jobs, rework job descriptions to make them more inclusive, restructure the interview process, train managers on unconscious biases, establish hiring policies that encourage diversity ... [the list goes on](https://www.innovativeemployeesolutions.com/blog/how-dei-initiatives-help-attract-and-retain-skilled-talent-for-a-better-organization/).   ## **Offer Competitive Pay** Competitive pay is one of the deciding factors in whether job seekers will take a role. A recent [Gallup poll](https://www.gallup.com/workplace/389807/top-things-employees-next-job.aspx) found that 64% of people say income and benefits are very important in their job selection decisions. So, analyze your compensation levels against industry benchmarking data to ensure you are competitive in the market. If you aren’t, discuss what actions you can take to beef up your compensation package to include higher salaries and improved employee benefits.   ## **Never Forget Flexibility** Today’s workers want flexibility. The same Gallup poll found that 61% of respondents feel that work-life balance is very important in their employment choices. Flexibility can mean various things, including remote or hybrid work schedules. Flexibility allows workers to walk their dogs during the day, take breaks for mental wellness, go to doctor appointments, have mid-day yoga sessions, travel and work from anywhere in the world, etc. The list goes on! These are things today’s workers are looking for when seeking a new job. If you are not willing to give flexibility to your workers, then you are most likely going to miss out on great employees.   ## **Provide the Right Technology** Technology can make or break the employment decision for skilled talent. More than [48% of workers](https://www.computerworld.com/article/3649202/employees-want-the-right-tools-for-work-so-let-them-choose.html) feel that using the right tech makes them more productive. Nearly 36% say the right technology can improve the flexibility of their jobs. During the entire hiring process, it is important to make a good first impression on potential new hires. A bad impression regarding technology can cause candidates to view your organization poorly and could even increase turnover. After all, the technology your teams use to collaborate with co-workers and perform their daily duties defines their time at your company. Workers appreciate user-friendly tech that helps them be more productive. So, if you have the right tools on hand, it contributes to a positive worker experience. Having the right people in place is one of the core drivers of a company’s success. To find (and retain!) top talent, these items need to be considered, evaluated, and implemented as necessary within your business.   ### ***For more information and tips on how to recruit and retain skilled talent, read our comprehensive blog, “***[***IES Answers 4 Key Talent Acquisition Questions to Help You Recruit Skilled Workers***](https://www.innovativeemployeesolutions.com/blog/ies-answers-4-key-talent-acquisition-questions-to-help-you-recruit-skilled-workers/)***.”*** ### Written by: Sara Jensen, Senior Vice President of Growth and Strategy at IES [*Sara Jensen*](https://www.innovativeemployeesolutions.com/team/sara-jensen/)* is the senior vice president of growth and strategy at *[*Innovative Employee Solutions*](https://www.innovativeemployeesolutions.com/)* (IES), a leading global employer of record in more than 150 countries that specializes in payrolling and contractor management services for today’s contingent workforce. Founded in 1974 in San Diego, IES has grown into one of the city’s largest women-owned businesses and has been named one of its “Best Places to Work” for 10 years in a row.* Tag(s): [payrolling](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/payrolling) , [Blog](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/blog) , [Inclusivity](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/inclusivity) , [flexible workforce](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/flexible-workforce) , [Attracting Workers](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/attracting-workers) , [Millennial Engagement](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/millennial-engagement) , [Employer Best Practice](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/employer-best-practice) , [Human Resource Management](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/human-resource-management) , [Business](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/business) , [DEI](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/dei) , [Technology](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/technology) , [Gen Zers](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/gen-zers) , [Employer of Record](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/employer-of-record) , [company culture](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/company-culture) , [Staffing and Recruiting](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/staffing-and-recruiting) , [Recruiters and Staffing](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/recruiters-and-staffing) , [Independent Contractors](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/independent-contractors) , [Hiring](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/hiring) , [Diversity and Inclusion](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/tag/diversity-and-inclusion) ## [Sara Jensen](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/author/sara) ## Other posts you might be interested in View All Posts ## [payrolling 2 min read | February 8, 2023 How to Prepare for the Contingent Workforce Rise of 2023 Read More](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/how-to-prepare-for-the-contingent-workforce-rise-of-2023) ## [Recruiting 6 min read | June 28, 2022 How DEI Initiatives Help Attract and Retain Skilled Talent for a Better Organization Read More](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/how-dei-initiatives-help-attract-and-retain-skilled-talent-for-a-better-organization) ## [Workplace Culture 1 min read | October 10, 2022 How Can HR Leaders Prepare Their Organizations for an Influx of Gen Z in the Workplace? Read More](https://blog.innovativeemployeesolutions.com/ies-blog-nb-24/blog/how-can-hr-leaders-prepare-their-organizations-for-an-influx-of-gen-z-in-the-workplace) ## Subscribe to email updates Additional content around the benefits of subscribing to this blog feed. - [Innovative Employee Solutions Blog](https://blog.innovativeemployeesolutions.com) © 2014-2026 Innovative Employee Solutions. All rights reserved. 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